According to Google’s latest mobile page speed benchmark report:
As page load time goes from one second to seven seconds, the probability of a mobile site visitor bouncing increases 113%.
Those numbers are grim because the same Google report found that the average website can take up to 22 seconds to fully load (more than twice that pivotal seven-second mark).
This news, on top of the fact that a mobile-first index is on the horizon, should send chills down the spine of any website owners.
Thankfully, though, you have options.
Below are some common fixes to your most pressing problems to save pageviews, money, and sleep.
But first, let’s test your website’s speed to know where the main bottlenecks are occurring.
Start by Testing Your Website with Google’s ‘Test My Site’
Google’s data shows that most websites today are too slow.
They analyzed 900,000 landing pages across 126 countries and found, “The majority of mobile sites are slow and bloated with too many elements.”
Just how slow and bloated were they?
For 70% of the pages we analyzed, it took nearly seven seconds for the visual content above the fold to display on the screen, and it took more than 10 seconds to fully load all visual content above and below the fold.
Ideally, your pages should load in under three seconds at the most. So the fact that most of the pages they surveyed completely missed the mark isn’t a good sign.
For example, it probably means your own site is too slow.
Don’t stress, though, because Google did bring some good news.
They unveiled a new free tool to help you figure out exactly what’s making your site suffer (and how to fix it).
Born from Google’s PageSpeed tool, Test My Site is a program that evaluates your mobile site at no cost to you.
Just head over and enter your website’s URL in the space provided. Doing so will take you to a screen that looks like this:
Right off the bat, you get a few quick tips.
The first metric is your average homepage loading time. In this case, Dictionary.com comes in at 5 seconds. That’s pretty good compared to what we heard about a second ago!
Next, Google will help you estimate how much traffic your loading times might be costing you.
In this case, their data predicts that even though Dictionary.com is loading pages within 5 seconds, they still might lose up to 19% of their traffic. (Which across millions of visitors could be a ton!)
Your next step will be to hit “Get My Free Report.” You can find in not one, not two, but three locations on this page (the upper-right corner, the area right below the main text box, and if you keep scrolling, at the very bottom of the page).
When you click on this button, Google will request your email address and agreement to its terms and conditions. After providing your contact info, you’ll be asked to wait an hour or so before receiving results like these:
The report begins with the…